With the change and evolution of modern technologies, small and medium businesses are doing everything. Digital marketing is the most searched after skill for any professional, who has a role to play in marketing including media, communication. Digital media is growing fast in this era and new technologies are allowing marketers to increasingly credit to their work.
The SEO module will teach you about Search Engine Optimization and how to leverage key techniques to improve your website’s organic ranking on search engine results Pages (SERPS) to drive more traffic. It covers key technical insights to cultivate an effective SEO strategy.
This module gives you essential skills to strategies, plan and manage a Search Engine marketing campaign. You will learn how to develop an effective PPC Strategy and achieve demonstrable ROI.
This module guides you through web analytics and other data sources to better understand site visitor Characteristics and behavior. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.
In this module you will learn the skills to effectively engage with customers across a diverse range of social media platforms. You will learn to set up social media campaigns, define goals and set KPIs. You will learn different social media communication styles apply for different target audiences.
The Strategy and Planning module provides the skills to create a formal digital marketing plan for your organization, enabling you to work effectively with a digital agency or external contractors as required, and establish an approach that will allow you to implement a successful digital marketing strategy.