SEO - SMO - SMM (Digital Marketing)

About Course

Digital Marketing

With the change and evolution of modern technologies, small and medium businesses are doing everything. Digital marketing is the most searched after skill for any professional, who has a role to play in marketing including media, communication. Digital media is growing fast in this era and new technologies are allowing marketers to increasingly credit to their work.

Introduction to Digital Marketing

  • Strategies in Digital Marketing
  • Aligning Internet with Business Objectives
  • Examples of Great Case Studies
  • User Behavior & Navigation
  • Branding & User Experience

Search Engine Optimization

The SEO module will teach you about Search Engine Optimization and how to leverage key techniques to improve your website’s organic ranking on search engine results Pages (SERPS) to drive more traffic. It covers key technical insights to cultivate an effective SEO strategy.

  • Stakeholders in Search
  • Customer Insights
  • On & off-page Optimization
  • Meta Tags, Layout, Content Updates
  • Inbound Links & Link Building

Search Marketing

This module gives you essential skills to strategies, plan and manage a Search Engine marketing campaign. You will learn how to develop an effective PPC Strategy and achieve demonstrable ROI.

  • Campaign Management
  • Conversion Tracking
  • Targeting & Analytics
  • Keyword Selection

Web Site Analytics

This module guides you through web analytics and other data sources to better understand site visitor Characteristics and behavior. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.

  • Goal Configuration &Funnels
  • Intelligence Reporting
  • Conversions, Bounce Rate, Traffic Sources, Scheduling etc.

Social Media, Email &Mobile Marketing

In this module you will learn the skills to effectively engage with customers across a diverse range of social media platforms. You will learn to set up social media campaigns, define goals and set KPIs. You will learn different social media communication styles apply for different target audiences.

  • What is Social Media Marketing?
  • Overview of Facebook, Twitter, LinkedIn, Blogging, YouTube and Flickr
  • Building Brand Awareness Using Social Media
  • Social Media Management
  • Insights and Analytics
  • Best Practice Examples & case Studies
  • User Behavior
  • Segmentation, Key Metrics
  • Best Practice Case Studies
  • Split Testing
  • Campaign Process Optimization
  • SMS Strategy
  • Mobile Advertising
  • Mobile Optimized Websites
  • 7 Step Process for Mobile Apps
  • Proximity Marketing
  • Strategic Steps
  • Review & Testing

Strategy & Planning

The Strategy and Planning module provides the skills to create a formal digital marketing plan for your organization, enabling you to work effectively with a digital agency or external contractors as required, and establish an approach that will allow you to implement a successful digital marketing strategy.

Topics include:

  • Situation Analysis, Planning, Budget, Measurement
  • Information Gathering & Research
  • Key Strategy & Planning Concepts & Methodologies
  • Best Practice Case Studies